Did you know that the influencer marketing industry is forecasted to reach $121 billion by 2030? As the creator economy evolves, influencer marketing is maturing and becoming increasingly performance-oriented.

Launching an influencer marketing campaign raises questions about its reach among the right audience. Key metrics come into play here: reach and impressions. These metrics not only measure campaign success but also guide strategic decisions for future campaigns.

Have you ever wondered how businesses find people interested in their products or services? That’s where lead generation comes in! Let’s explore what lead generation is all about and how it actually works in simple terms.

As we gear up for the 2024 elections, it’s clear that social media is playing a bigger role than ever in how candidates run their campaigns.